The Patron Programme
From a story to a cause.
The Voice of Change programme runs alongside the Miss & Mrs Baltics pageant. Every season, Baltic women partner with non-profit organisations, share their stories, and let the public decide which cause to lift up.
01 · Pairing
Miss & Mrs Baltics finalists are matched with Voice of Change partner NGOs in Estonia, Latvia and Lithuania. Each finalist takes on the role of a patron — choosing a cause she believes in.
02 · The Story
Together, the finalist and her chosen organisation create a short video — a personal story that reveals why this cause matters. All videos are published on the Voice of Change YouTube channel.
03 · Public Vote
The Baltic audience watches, shares, and votes. Engagement drives awareness — every view and share already amplifies the NGO’s work, regardless of who wins.
04 · The Award
The finalist with the most public support is named the Voice of Change Award winner at the Miss & Mrs Baltics Final Show. Her chosen NGO receives funding and ongoing visibility through the Voice of Change platform.
The Double Charity Effect
Why both sides win.
The programme creates impact on two fronts. Finalists develop a public voice, advocacy skills and a platform that lasts long beyond the pageant. Partner NGOs receive a polished, professional film — a permanent piece of campaign content — alongside the audience that watches it. Whether or not a finalist wins the Award, every video keeps working for the cause behind it.
Voice Of Change 